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Cookies on Land Rover

This site, like most, uses small files called cookies. The files are harmless and are simply used to help us improve your experience with the site. Below you will find more information about how Land Rover use cookies and how you can control them.

What is a 'cookie'?

A cookie is a small text file that is stored onto your device by a browser (for example Internet Explorer, Chrome or Firefox). The device can then read and write these files to store things such as preferences of personalisation details. A web domain can only access cookies stored by that particular web domain, i.e. only Land Rover servers can access the cookies installed by the Land Rover site.

How does Land Rover use cookies?

When a user visits the Land Rover website cookies will be generated and stored on the device being used. This site may generate cookies to assist with site performance on the device, for example to choose video streaming speeds which are compatible with the browser being used. The site may also generate cookies for our web analytics software, these cookies can tell us whether or not you've visited the site before, your browser will tell us if you have these cookies or if they are required. This allows us to track how many individual unique users we have, and how often they visit the site. These cookies do not identify individuals; they are used for statistical purposes only. This allows us, for example, to tell which pages are the most visited at any one time and which pages or information should be most prominent on our site.

How do I control cookies?

If you wished to do so, it is possible to stop your browser accepting cookies. This can be set as a generic rule or on a site by site basis. If you decide to block cookies for the site you may find certain aspects of the site stop working or are less efficient, for example we would be unable to store details from your previous visits meaning forms would have to be repopulated.
All modern browsers provide the capability to change your cookie settings. These settings are typically found in the 'Preferences' or 'Options' menu of the browser. More information on these settings can be found below or in the 'Help' menu of the browser you're operating on:

Cookie settings in Internet Explorer Cookie settings in Firefox Cookie settings in Chrome Cookie settings in Safari

We would not recommend turning off cookies when visiting the Land Rover website as it will make your experience with the site less efficient and effective. If your main concern around cookies is regarding 3rd party cookies from advertisers you can turn these off by going to Your Online choices.

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  1. 1. Vehicle Details
  2. 2. Cover Selection
  3. 3. Personal Details
  4. 4. Checkout
  5. 5. Confirm

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